RURAL LIVELIHOOD
In most rural areas of the world, most of the population is involved in farming as a way of earning a living. Small-scale farming, fishing, raising livestock and non-farm activities are some of the common livelihoods that these populations survive on. Rural livelihood poses a great challenge as these populations are often in a state of poverty where they lack the necessities for survival. A rural household with diverse sources of income earning activities has better chances of survival financially than a household which has only one source. Delivery of quality education and training in a variety of skills in rural areas is therefore needed to attain sustainable rural livelihoods. B-Ayni Ghana LTD has established production centres at various rural areas of Guli and Piisi, in the Upper West Region, and Kwanwoma, in the Ashanti Region, of Ghana, West Africa. It provides an employment opportunity for the residents to earn some income to improve their livelihood. B-Ayni Ghana LTD production activities offer the staff some form of apprenticeship skills which will help them to open small businesses locally. Again, B-Ayni Ghana LTD provides market for the agricultural produce which are cultivated around the villages.
ECONOMIC EMPOWERMENT
Economic empowerment allows men and women to participate in, contribute to and benefit from growth processes in ways that recognise the value of their contributions, respect their dignity and make it possible to negotiate a fairer distribution of the benefits of growth. Economic empowerment is thought to allow poor people to think beyond immediate daily survival and to exercise greater control over both their resources and life choices. Economic empowerment involves providing people, usually disadvantaged women, with the education, training and skills that they need to find a job, earn an income and become self-supporting. B-Ayni Ghana LTD prides itself of being equal opportunity employer which seeks to empower the staff and other business contact groups such as farmers to enable them to become self-dependent. This drives them to increase productivity and life satisfaction. B-Ayni Ghana LTD also provides a work environment where the workers feel safe, comfortable and secured for efficient and effective operation.